Category Definition
This award is given to SMEs that increase their international competitiveness, develop their export capabilities, and become ready for global markets in areas such as quality certificates, strategic partnerships, and brand management.
Businesses that have started or are very close to starting to offer products or services in US, EU and other foreign markets can apply for this category.
Evaluation Criteria
International Certificates and Standards
Quality and compliance certificates such as CE, FDA, ISO, FSC, Halal, Organic
Export Preparation Process
Fair participation, foreign trade consultancy, brand registration, etc. preparations
Foreign Language Support / Corporate Preparation
Preparation of materials such as website, catalog, packaging in English
Global Brand and Marketing Vision
Product/service positioning, packaging strategy, foreign social media or campaigns
US Market Contact
Product offering or application process on platforms like Trade Gate, Amazon, Etsy, Faire
Corporate Investor Readiness
Strategic documentation such as SWOT analysis, business plan, investor presentation
Required Information and Documents
The following documents and information are required for application:
Who Stands Out in This Category?
Manufacturers who have made their products FDA or CE certified
Food, cosmetics, home textile brands seeking distributors or partners in the US
Companies that establish English website, international catalog, foreign language customer relations
Export-oriented SMEs that rebrand / repackage for foreign markets
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