Pazar Araştırması ve Hedef Belirleme - KOBİPORT
Market Intelligence

Market Research & Target Setting

Master the art of market research and strategic targeting to identify the most profitable opportunities in the US market. Learn proven methodologies and frameworks used by successful exporters.

Start Research

Research Methodologies

Effective market research combines multiple methodologies to provide comprehensive insights. Understanding which methods to use and when is crucial for making informed business decisions.

Primary Research

Conduct surveys, interviews, and focus groups to gather first-hand data directly from your target market and potential customers.

Secondary Research

Leverage existing data from industry reports, government statistics, and market studies to understand broader market trends.

Observational Research

Study consumer behavior patterns, shopping habits, and market dynamics through direct observation and behavioral analysis.

Market Analysis Framework

A systematic approach to market analysis helps identify opportunities, assess market size, and understand key success factors in the US market.

01

Market Size & Growth

  • Total Addressable Market (TAM)
  • Serviceable Available Market (SAM)
  • Serviceable Obtainable Market (SOM)
  • Growth rate projections
02

Customer Demographics

  • Age and income distribution
  • Geographic concentration
  • Lifestyle and preferences
  • Purchasing behavior patterns
03

Market Trends

  • Emerging consumer trends
  • Technology adoption rates
  • Regulatory changes
  • Economic indicators

Competitive Intelligence

Understanding your competitive landscape is essential for positioning your products effectively and identifying market gaps that represent opportunities.

Direct Competitors

Same product category
Same target market
Similar price range

Indirect Competitors

Alternative solutions
Substitute products
Budget competition

Analysis Tools & Frameworks

SWOT Analysis

Strengths, Weaknesses, Opportunities, Threats

Porter's Five Forces

Industry structure and competitive dynamics

Competitive Positioning Map

Visual representation of market positioning

Market Segmentation Strategy

Effective market segmentation allows you to focus your resources on the most promising customer groups and tailor your approach for maximum impact.

Demographic Segmentation

  • Age groups and generations
  • Income levels and social class
  • Education and occupation
  • Family structure and lifecycle

Geographic Segmentation

  • Regional preferences and culture
  • Urban vs. rural markets
  • Climate and seasonal factors
  • State and local regulations

Psychographic Segmentation

  • Values and beliefs
  • Lifestyle and interests
  • Personality traits
  • Attitudes and opinions

Behavioral Segmentation

  • Purchase frequency and timing
  • Brand loyalty and switching
  • Usage patterns and occasions
  • Benefits sought and priorities
Detailed Analysis

Deep Dive Research Areas

Explore specialized research areas that will give you comprehensive insights into the US market dynamics and opportunities.

State-Based Business Structure

Regional business analysis

Understand how business structures and opportunities vary across different US states and regions.

Explore Guide

Customer Segments & Competitors

Target audience analysis

Identify and analyze your target customer segments and understand your competitive landscape.

Explore Guide

Sectoral Demand & Competition

Industry-specific insights

Analyze sector-specific demand patterns and competitive dynamics in your industry.

Explore Guide
Continue Your Journey

Explore Related Topics

With your market research foundation in place, explore these complementary areas to build a comprehensive export strategy.

Legal & Tax Requirements

Understand the legal framework and tax obligations for operating in the US market, ensuring full compliance.

Company Registration & Logistics

Learn how to establish your business presence in the US and plan efficient logistics operations.

First Steps to Export

Review the fundamental steps and strategic planning required to start your export journey successfully.