Getting Started - First Steps to Export
Getting Started

Entering the US Market First Steps

KOBİPORT is your gateway to entering the US market. We provide comprehensive guidance for Turkish SMEs looking to expand their business internationally with expert insights and practical solutions.

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1. Entrepreneurship and Business Idea Development

Before starting exports, creating a successful business idea is the most important step for an entrepreneur. Entrepreneurship is not just about starting a business, but also about differentiating, innovating, and filling a gap in the market.

Developing a business idea for export requires offering a solution that may be in demand in local markets but may attract more interest abroad.

1

Innovation-Based Ideas

A good business idea should address an unresolved problem in the market. Develop ideas by identifying what products or services are missing in the US market.

2

Innovation and Differentiation

A business planning to export must differentiate its product or service from other competitors. Creating innovative features can help you stand out in the market.

3

Competitive Advantage

Based on competitive analysis, determine which products are strong in the market and which areas offer opportunities by avoiding competition.

2. Research and Planning

When starting your export journey, the research and planning process is the foundation of success. This process plays a critical role in successfully entering the US market.

In the research phase, you need to determine market size, demanded products, competitors, and your target audience's habits.

1

Market Research

Analyzing growth rates, sectoral demand, and customer preferences in the US market helps you accurately identify market opportunities.

2

Target Audience Definition

Correctly identifying target market segments ensures you offer the right product to the right audience. Analyzing customer demographics is crucial.

3

Business Plan Creation

A business plan shows your company's roadmap. After determining your target market, create a detailed business plan for financial projections and operational processes.

3. How to Determine Your Target Market (US-Focused)

The US market is very large and diverse. Therefore, determining the right target market segment forms the foundation of a successful export strategy.

Each state has different consumer audiences and business dynamics, so proper market analysis is important.

1

Demographic Characteristics

Factors like age, gender, income level, and education level determine which customer group you will target in the US market.

2

Geographic Factors

Different states in the US offer different market opportunities. For example, California is suitable for technology products, while Texas may offer more opportunities in the energy sector.

3

Psychographic Characteristics

Consumers' lifestyles, values, and habits provide important clues about how you should position your products.

4. How to Write an Export-Suitable Business Plan

A business planning to export must have a solid business plan. A business plan is a fundamental plan that includes the company's vision, market analysis, financial projections, and operational strategies.

A business plan written for export determines how the company will enter the US market, what steps it will take, and how much financing will be needed in this process.

1

Market Analysis

In your business plan, you should clarify the size of the target market, sectoral demands, competitors' situation, and other important market dynamics.

2

Financial Projections

In your business plan, clearly state the investments needed to enter the US market, operational costs, and revenue projections.

3

Goals and Strategies

In your business plan, clearly show how you will grow in the US market by setting short, medium, and long-term goals.

Detailed Guides

Explore our comprehensive guides covering each aspect of entering the US market. Each guide provides detailed information and practical steps for your export journey.