Strategic Planning
A business planning to export must have a solid business plan. A business plan is a fundamental plan that includes the company's vision, market analysis, financial projections, and operational strategies.
Framework
A well-structured business plan for export should follow international standards and include all critical components that investors and stakeholders expect to see.
Executive Summary
Company Description
Products & Services
Marketing & Sales Strategy
Operational Plan
Management Team
Research
In your business plan, you should clarify the size of the target market, sectoral demands, competitors' situation, and other important market dynamics that will affect your export success.
Market size & growth potential
Target customer analysis
Industry trends & regulations
Direct & indirect competitors
Competitive advantages
Market positioning strategy
Financial Planning
In your business plan, clearly state the investments needed to enter the US market, operational costs, and revenue projections with realistic timelines and assumptions.
Income Statement (P&L)
Cash Flow Statement
Balance Sheet
Startup capital requirements
Funding sources & strategy
Return on investment (ROI)
Strategic Goals
In your business plan, clearly show how you will grow in the US market by setting short, medium, and long-term goals with specific, measurable, achievable, relevant, and time-bound objectives.
Short-term: Market entry (1 year)
Medium-term: Market expansion (2-3 years)
Long-term: Market leadership (5+ years)
SMART objectives setting
Milestone tracking & measurement
Regular review & adjustment